We all hold dear certain moments, items, or references that we consider classics, enduring through time. Yet, what imbues these moments with their classic status? Is it the emotions they evoke, or perhaps the unparalleled quality they embody?
'Classics Never Die' delves into the core values of Voir L’Avenir, emphasizing genuine craftsmanship and unwavering quality in our products. By honing in on the brand’s foundational principles, we aim to illuminate the essence of Voir L’Avenir and the significance it carries when you acquire and wear one of our pieces.
Designing this drop gave me nostalgia, as back when I was younger, specific tracksuits were considered classics in my era, such as the Ralph Lauren tracksuit. If you owned this, you felt like the man; it gave you a specific feeling, and the quality was top-tier. This was my specific purpose for 'Classics Never Die' as I believe wearing clothing evokes an emotion out of you subconsciously. The other purpose was to bring back the nostalgia for classic tracksuits, ones that focused on quality and silhouette without overdoing it.
